On March 28, 2011, Come Together unveiled the historic rock band as the ultimate business case study, chronicling the calculated and often brilliant effort that turned four teenaged greasers from Liverpool, England, into a multi-billion dollar franchise with multigenerational appeal. Each aspect of the Beatles’ journey is paralleled with the elements and ideas intrinsic to any business venture, providing readers with one-of-a-kind framework for a similar path to success.
Don't miss the authors', Richard Courtney and George Cassidy, live presentations Saturday at 12pm and Sunday at 1pm in the Daisy!
Open all day
